Danica Patrick Enter The 2013 Sprint Cup Series
If you’ve read any of my Nascar posts, you know I’m pretty critical of Danica. Just check out “Why Nascar Fans Don’t Like Danica” and you’ll find the reasons why.
This year she will be driving the GoDaddy #10 Chevy full time in the Sprint Cup series for Stewart-Haas Racing.
Now as a major Tony Stewart fan, I’ve been conflicted about Danica from the beginning. I want to support him as both a driver and an owner. But it’s been hard where she’s concerned. Even knowing how much Tony likes her and believes in her abilities. (Danica and Tony are Fast Friends by Nate Ryan – USA Today)
Make no mistake, I think bringing her on board at Stewart-Haas Racing is a great business decision. She’s immensely popular. She garners a great deal of attention no matter what she does or where she goes.
As the Marketing reps say…there’s no such thing as bad publicity. You merely need to look at the response to this years Superbowl GoDaddy commercial to see that concept working in reality. As soon at that supermodel/nerd kiss commercial aired, Twitter lit up with comments. With each and every one of them mentioning “Go Daddy” in their disgust. But that gross commercial, pulled in record business for the Dot.com and that’s what it’s all about. Sales!
So yeah it’s a great business decision having her on the team. But business decisions don’t play out on the track with fans hoping for a win from their favorite driver. Continue reading