Tag Archive | how kids look at race

The AC360 1940’s Doll Test Revisited

Earlier this year, AC360°, with the help of a seasoned team of researchers, conducted a pilot study based on the 1940’s doll test. In this pilot study, more than 130 kids were asked a series of questions about five cartoon dolls with varying skin tones. Half of the children were African-American and half were white, half were in the north and half in the south. [More @ AC360]

I was concerned when I asked my 7 year old son the same question and gave the same answer as the children in the AC360 test. The darkest child is the bad child. This perception isn’t something he gets from us at home. So where did he get it from? When I asked him why, he first said he didn’t know. It wasn’t until he looked at the picture and associated the “color” with a “person” that he said “Because he’s African-American”. It was that delay in his searching for a reason that caused me to realize it’s the test that implies racism and not anything he’s gotten from home, school or even the media. It was the test itself.

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The method of these tests are flawed for a number of reasons. Continue reading